Jeff Trice is Co-Chief Operating Officer of Deus Vult Industries. He is a business development executive, entrepreneur, operator, board member, and strategic advisor with more than 30 years of leadership experience helping organizations accelerate growth through strategic partnerships, market expansion, operational excellence, and relationship-driven business development. He says he serves God first.
He is Chief Executive Officer of Strategic Marketing Business Development LLC (SMBD); Managing Partner of EB5 Regional Holdings; Managing Partner of Elite Resource Services; Partner and Chief Operating Officer of STEELCRAFT; Vice President of Business Development at Oppos; and Director of Operations and Business Development for Kenny Kas Collection. He is Chairman of the Finance Committee and a board member of Hunters Point Family, a board member of the Membership Committee of Black Contractors Owners & Executives (BCOE), and a board member of the American Employer Foundation.
His work spans business development, economic development, hospitality, cybersecurity, clean energy, supplier diversity, investment, construction, fashion, and community impact.
He built that record in retail, identifying future leaders and developing talent while leading operational excellence, with responsibility for annual revenue of more than $100 million. The career has been creating strategic partnerships, accelerating growth, and helping organizations navigate complex business challenges across industries. He founded Strategic Marketing Business Development LLC, a business development and strategic growth firm that helps companies expand market reach, develop partnerships, and create sustainable growth.
He co-founded and operates STEELCRAFT, an eco-luxury hospitality and social impact enterprise in Guatemala, where he is Chief Operating Officer and partner. STEELCRAFT is rooted in philanthropic work and is built to create sustainable economic opportunity through clean water, clean air, community development, and responsible tourism.
He has served as an operator, advisor, executive, and growth leader in hospitality, logistics, construction, technology, cybersecurity, clean energy, economic development, and investment. In governance he chairs the Finance Committee of Hunters Point Family and sits on the BCOE board, guiding financial stewardship, organizational growth, community empowerment, and economic opportunity.
The measurable record is more than 30 years of executive leadership and business development, and more than 25 years leading teams, partnerships, and growth in retail. He has developed thousands of executive and professional relationships nationally, and has advised, connected, supported, or introduced hundreds of organizations to strategic opportunities. He has founded, co-founded, operated, or advised multiple companies. His weekly leadership outreach reaches more than 400 business professionals. The work spans the United States, Canada, Central America, and Africa, and public, private, nonprofit, and social-impact organizations.
His expertise is business development and strategic partnerships, leadership development and executive advisory, economic development and supplier diversity, market expansion and growth strategy, operations and organizational development, and relationship capital. He also works hospitality development, cybersecurity business development, clean energy, project management, workforce development, and community impact.
He has operated, advised, or developed business in construction, real estate development, hospitality and tourism, cybersecurity, technology, logistics and transportation, clean energy, economic development, supplier diversity, government contracting, manufacturing, healthcare staffing, retail, investment and EB-5 development, professional services, and nonprofit organizations.
When he walks into a business, he looks for the opportunities that sit between people, relationships, and strategy. Many organizations focus on transactions. He focuses on connections: untapped partnerships, hidden revenue, leadership alignment, underutilized talent, market expansion, relationship capital that has not been used, and the gap between vision and execution. He believes many companies already have what they need to grow. The work is aligning people, strategy, and execution.
One principle that has guided his career is that the R in contact to contract stands for relationship. Long-term business success is built on trust, credibility, consistency, and genuine relationships. Transactions may create revenue, but relationships create sustainable opportunity. Another principle he shares is that you can only grow to what you are exposed to. Expanding perspective expands opportunity.
What draws him to the American Employer Foundation is the belief that the strongest businesses create value for both the organization and the people who make that success possible. Through STEELCRAFT he has seen that lasting success comes from investing in people, creating opportunity, and strengthening communities alongside growth. He treats stronger businesses and stronger employees as the same outcome: greater enterprise value for the employer and greater financial opportunity for the employee, which leads to stronger companies, stronger families, and stronger communities.
Creating wealth and opportunity, as he defines it, means helping people participate in value creation, not simply work inside it. That means stronger businesses, sustainable growth, future leaders, wider careers, an ownership mindset, stronger families, and support for local communities. STEELCRAFT reinforced his view that a business should leave a community stronger than it found it. Enterprise value and social impact are not mutually exclusive. When the business gets stronger, employees get stronger, and the community gets stronger.
Beyond the operating roles, he is an active mentor and connector in minority business and supplier diversity, a speaker and advocate for servant leadership, and an advocate for economic mobility, workforce development, community empowerment, and philanthropy. He was raised in a military family, which shaped a leadership philosophy centered on service, adaptability, and stewardship.
He has been a guest panel speaker for the Cisco Supplier Development Program, a speaker at BCOE leadership and industry events, and the BCOE Advocate of the Year in 2025. He takes part in national forums on supplier diversity, economic development, and business leadership, and he speaks across construction, supplier diversity, economic development, hospitality, and business development.
His career rests on the belief that relationships are one of the most valuable forms of capital a leader can develop. Over more than 30 years he has focused on connecting people, organizations, and opportunities in ways that create sustainable growth, economic impact, and long-term value. Whether in business, community leadership, or philanthropy, the aim is the same: help people and organizations become stronger than they were before.